95° International Alba White Truffle Fair (2025)

Deep respect

Respect for the environment and biodiversity means protecting the ecosystems that allow the Alba white truffle to thrive.

Respect is the foundation of training and harmony between different species, in this case between humans and dogs. Natural intelligence is what allows the “trabuj” (a truffle-hunting dog in the local language) to seek out and find the “trifula” (local language), the Tuber Magnum Pico, the Alba white truffle—the most prized and expensive truffle on earth. The dog’s sense of smell guides it in its search for the tuber… the inevitable reward it will receive from the “trifulau” (truffle hunter in the local language).

Alba White Truffle World Market

Every Saturday and Sunday from October 11th to December 8th.
Special opening: November 1st.

The Market is the ideal place to see, touch, smell, try and buy the best truffles in the area, offered directly by reliable traders and hunters of the area. Alongside the truffle, you will be able to meet the wines of the Langhe and Roero area, cold cuts, cheeses, confectionery delicacies and many other products that make the area famous worldwide.
Saturday e Sunday: 9:30 – 19:30

• Full ticket: € 5 Online / 6 € On site
• Ticket for groups over 30 people: € 4
• Children and teenagers up to 15 years: free admission
• Disabled people: free admission
• Dogs: free admission

FOLKLORE

Historical Re-Enactment

September 27th – 20:30

A theatrical performance by more than 400 actors who will take turns in groups, presenting historical and legendary episodes that marked the life of the medieval population.

Donkey Palio

October 5th – 15:00

Prologue to the Fair, the donkey race recalls the ancient rivalry between the city of Alba and nearby Asti. In fact, in 1275 the two cities were at war. The Asti people celebrated their victory by running the Palio with horses under the walls of the enemy city, the Alba citizen to mock their rivals responded by running a stake with donkeys. The event is commemorated on the first Sunday in October, an exciting show that will see the nine city villages contend for the coveted drape that belongs to the winner of the race.

Boroughs & Music Bacchanal

October 18th, 19th

Alba relives the Middle Ages. With games for young and old, the reenactors will revive in the squares of the city glimpses of life from the past. An excellent opportunity to enjoy good food and local products in a fascinating medieval setting. The city villages will offer entertainment and animation to all participants.

Cooking Classes

From October 13th to December 8th.

Inside the Castle of Roddi, in one of the most beautiful Italian cooking schools, through theoretical-practical classes, you will be taught the traditional recipes of the Langhe, Monferrato and Roero and the great iconic dishes of important chefs in a truly unique Inside the Castle of Roddi, in one of the most beautiful Italian cooking schools, through theoretical-practical classes, you will be taught the traditional recipes of the Langhe, Monferrato and Roero and the great iconic dishes of important chefs in a truly unique location.

Bookings Details :
www.fieradeltartufo.org/en/cooking-classes

Cooking Show and Fine Aperitifs

Each Fair weekend at 11:00 and 18:00.
Special opening: November 1st.

Allow you to discover the secrets of the most highly-rated national and international chefs who, taking turns in the kitchen, will let you savour their dishes – created for the occasion – and paired with the most precious and rare asset of our land: the Alba White Truffle.

Bookings Details :
www.fieradeltartufo.org/en/cooking-show