94° International Alba White Truffle Fair (2024)

Natural Intelligence

…is what allows the “trabuj” (a dog trained to search for truffles in the local language) to search for and find the “trifula” (local language) that is, the Tuber Magnum Pico which is the white truffle of Alba – the most prized and expensive on earth. The dog’s sense of smell guides him in his search for the tuber… that is, the inevitable reward he will receive from the “trifulau” (truffle hunter in the local language).

Alba White Truffle World Market

Every Saturday and Sunday from October 12th to December 8th.
Special opening: November 1st.

The Market is the ideal place to see, touch, smell, try and buy the best truffles in the area, offered directly by reliable traders and hunters of the area. Alongside the truffle, you will be able to meet the wines of the Langhe and Roero area, cold cuts, cheeses, confectionery delicacies and many other products that make the area famous worldwide.
Saturday e Sunday: 9:30 – 19:00

• Full ticket: € 5
• Ticket for groups over 30 people: € 4
• Children and teenagers up to 15 years: free admission
• Disabled people: free admission
• Dogs: free admission

FOLKLORE

Historical Re-Enactment

October 5th – 20:30

A theatrical performance by more than 400 actors who will take turns in groups, presenting historical and legendary episodes that marked the life of the medieval population.

Donkey Palio

October 6th – 15:30

Prologue to the Fair, the donkey race recalls the ancient rivalry between the city of Alba and nearby Asti. In fact, in 1275 the two cities were at war. The Asti people celebrated their victory by running the Palio with horses under the walls of the enemy city, the Alba citizen to mock their rivals responded by running a stake with donkeys. The event is commemorated on the first Sunday in October, an exciting show that will see the nine city villages contend for the coveted drape that belongs to the winner of the race.

Boroughs & Music Bacchanal

October 19th, 20th

Alba relives the Middle Ages. With games for young and old, the reenactors will revive in the squares of the city glimpses of life from the past. An excellent opportunity to enjoy good food and local products in a fascinating medieval setting. The city villages will offer entertainment and animation to all participants.

Cooking Classes

From October 14th to December 6th.

Inside the Castle of Roddi, in one of the most beautiful Italian cooking schools, through theoretical-practical classes, you will be taught the traditional recipes of the Langhe, Monferrato and Roero and the great iconic dishes of important chefs in a truly unique Inside the Castle of Roddi, in one of the most beautiful Italian cooking schools, through theoretical-practical classes, you will be taught the traditional recipes of the Langhe, Monferrato and Roero and the great iconic dishes of important chefs in a truly unique location.

Bookings Details :
www.fieradeltartufo.org/cooking-classes

Cooking Show

Each Fair weekend at 11:00 and 18:00.
Special opening: November 1st.

Allow you to discover the secrets of the most highly-rated national and international chefs who, taking turns in the kitchen, will let you savour their dishes – created for the occasion – and paired with the most precious and rare asset of our land: the Alba White Truffle.

Bookings Details :
www.fieradeltartufo.org/cooking-show