90° Alba White Truffle Fair (2020)

10th October – 8th December

This year will be the 90th edition of the most important international event for the lovers of precious white truffles. The city dresses up and welcomes his guests with the local excellence. The program includes meetings with great chefs, a truffle sensory analysis, wine tasting experience and special events dedicated to local folklore. For more information www.fieradeltartufo.org


Donkey Palio

Palio degli Asini Alba

4th October — Prologue to the Fair, the donkey race recalls the ancient rivalry between the city of Alba and his neighbour Asti. The story begins in 1275, when the two cities were at war. Asti celebrated his victory running a horses Palio under the walls of the enemy city, but the people of Alba – to mock the rival – decided to run one with donkeys. This event is commemorated every year the first Sunday of October.

It will be held at 8 a.m., behind closed doors, to avoid the inevitable risks arising from the assemblage of spectators.

The Palio will be available in live streaming on the corporate channels of the Fair Organization, the Municipality of Alba and the Giostra delle Cento Torri (100 Towers Carousel), to broadcast an exciting event that will see the nine city boroughs compete for the much coveted drape that will be awarded to the winner of the race.

Alba White Truffle Marketwhite truffle

Every Saturday and Sunday from 10th October to 8th December, extraordinary openings: 7 & 8 December.
The Truffle Market is the perfect place where visitors can see, touch, smell, taste and buy truffles, sold directly by trustworthy vendors and local truffle hunters. Alongside the truffles you can meet the wines of the Langhe and Roero, meats, cheeses, patisserie and many other products that make the area famous worldwide.
Saturday and Sunday: from 9:30 to 19:30, last admission: 7.00 pm

  • Adults: € 4
  • Tickets for groups of over 30 people : € 3,50
  • Children and teenagers up to 15 years: free
  • People with disabilities: free
  • Our dog friends: free admission

Alba Truffle Show and Laboratories

Dedicated to real gourmets, and now known as Foodies Moments, they celebrate the marriage between the great cuisine and the White Truffle of Alba.


  11.00 18.00
10th October Chef Luca Zecchin Chef Andrea Ribaldone
11th October Christian e Manuel Costardi Chef Flavio Costa
17th October Chef Pasquale Laera Chef Federico Gallo
18th October Chef Paolo Griffa Chef Claudio Vicina
24th October Chef Gabriele Boffa Marc Lanteri
25th October Chef Andrea Larossa Chef Davide Caranchini
31th October Chef Alessandro Negrini
Chef Fabio Pisani
1st November Chef Marco Sacco Chef Damiano Nigro
7th November Chef Stefano Sforza
8th November Chef Ugo Alciati Massimiliano Prete
14th November Chef Walter Ferretto Chef Viviana Varese
15th November Chef Matteo Baronetto Chef Davide Palluda
21th November Chef Alfredo Russo Chef Federico Zanasi
22th November Chef Eugenio Boer Chef Michelangelo Mammoliti
29th November Chef Luca Natalini Chef Lorenzo Cogo
5th December Chef Riccardo Bassetti Chef Francesco Oberto
6th December Chef Umberto De Martino Chef Massimiliano Musso
7th December Chef Massimo Camia Chef Enrico Marmo
8th December Chef Marco Stabile
Complete program here

Boroughs Bacchanal

On the weekend of 17th and 18th October Alba elives the Middle Ages. Re-enactors will offer glimpses of life of the past: scenes of daily life, demonstrations of ancient customs and trades and games either for young and not too young. An excellent opportunity to enjoy good food and local specialities in a charming medieval setting.
Boroughs will offer entertainment and animation to all participants, always in full compliance with the security measures related to the containment of the Covid-19 pandemic.

Fair Offer: One night for free

The Langhe are well known for the production of noble wines (Barbaresco, Barolo …) and the typical cuisine, beauty is the container of everything. We invite you to discover it by giving yourself one night during the Alba White Truffle Fair (10 October – 8 December 2020). Minimum stay 4 nights.

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