89° Alba White Truffle Fair (2019)

5th October – 24th November

This year will be the 89th edition of the most important international event for the lovers of precious white truffles. The city dresses up and welcomes his guests with the local excellence. The program includes meetings with great chefs, a truffle sensory analysis, wine tasting experience and special events dedicated to local folklore. For more information www.fieradeltartufo.org


Donkey Palio

Palio degli Asini Alba

6th October — Prologue to the Fair, the donkey race recalls the ancient rivalry between the city of Alba and his neighbour Asti. The story begins in 1275, when the two cities were at war. Asti celebrated his victory running a horses Palio under the walls of the enemy city, but the people of Alba – to mock the rival – decided to run one with donkeys. This event is commemorated every year the first Sunday of October. The districts of Alba (or “borghi”) compete for the Palio cloth and for the procession prize. The appointment is at 10 am in Cagnasso Square for the assignment of the donkeys to the teams of Alba districts. In the afternoon the medieval parade will took place, starting from Michele Ferrero Square at 2 pm. But the Donkey Palio and the artistic performances will take place in Cagnasso Square from 3 pm. For this last event you will have to buy tickets:

  • Gold tribune: 35 euro (reduced children up to 15 years and over 65: 20 €)
  • Standard tribune: 25 euro (reduced children up to 15 years and over 65: 20 €, free admission for children under 3 years)

Pre-sales and tickets here.

Alba White Truffle Marketwhite truffle

Every Saturday and Sunday from 5th October to 24th November The Truffle Market is the perfect place where visitors can see, touch, smell, taste and buy truffles, sold directly by trustworthy vendors and local truffle hunters. Alongside the truffles you can meet the wines of the Langhe and Roero, meats, cheeses, patisserie and many other products that make the area famous worldwide.

Saturday and Sunday: from 9:30 to 19:30

  • Adults: € 4
  • Tickets for groups of over 30 people : € 3,50
  • Children under 15 years: free

Alba Truffle Show and Laboratories

Dedicated to real gourmets, and now known as Foodies Moments, they celebrate the marriage between the great cuisine and the White Truffle of Alba.

11 am 6 pm
5th October Chef Gabriele Boffa Chef Federico Gallo
6th October Chef Gille Dudognon Chef Michelangelo Mammoliti
12th October Chef Cristina Bowerman Chef Lorenzo Fabbri
13th October Chef Davide Oldani Chef Walter Ferretto
19th October Fratekku Cerea Marc Lanteri
20th October Chef Ugo Alciati Chef Marco Stabile
26th October Chef Flavio Costa
27th October Chef Luca Zecchin Chef Luca Zara
1st November Manolo Allocchis
Fabio Ingallinera
Fabrizio Peirotti
Marco Bernocco
Chef Damiano Nigro
2nd November Cinzia e Sandra Ricci
Massimo Coccallotto
Gemma Boeri.
Omar Cumerlato Melter
Roberto Cavalli.
3rd November Ezio Damiano
Eugenio Manzone.
Giuseppe Demichelis
Marco Roberto.
Chef Andrea Ribaldone
9th November Chef Yong Zhang
10th November Chef Andrea berton Chef Paolo Griffa
16th November Chef Terry Giacomello
17th November Chef Andrea Larossa Chef Riccardo Bassetti
23th November Chef Philippe Léveillé Chef Fabrizio Tesse
24th November Chef Massimiliano Musso
Complete program here

Medieval Fair

19th October (from 6 pm to midnight)
20th October (from 10 am to 7 pm)

Alba elives the Middle Ages. Re-enactors will offer glimpses of life of the past: scenes of daily life, demonstrations of ancient customs and trades and games either for young and not too young. An excellent opportunity to enjoy good food and local specialities in a charming medieval setting. Free entrance