Alba White Truffle Fair

6th October – 25th November

This year will be the 88th edition of the most important international event for the lovers of precious white truffles. The city dresses up and welcomes his guests with the local excellence. The program includes meetings with great chefs, a truffle sensory analysis, wine tasting experience and special events dedicated to local folklore. For more information


Donkey Palio

Palio degli Asini Alba

7th October 2018 — Prologue to the Fair, the donkey race recalls the ancient rivalry between the city of Alba and his neighbour Asti. The story begins in 1275, when the two cities were at war. Asti celebrated his victory running a horses Palio under the walls of the enemy city, but the people of Alba – to mock the rival – decided to run one with donkeys. This event is commemorated every year the first Sunday of October. The districts of Alba (or “borghi”) compete for the Palio cloth and for the procession prize. The appointment is at 10 am in Cagnasso Square for the assignment of the donkeys to the teams of Alba districts. In the afternoon the medieval parade will took place, starting from Michele Ferrero Square at 2 pm. But the Donkey Palio and the artistic performances will take place in Cagnasso Square from 15.00 pm. For this last event you will have to buy tickets:

  • Numbered tribune: 30 euro (reduced children up to 15 years and over 65: 20 €)
  • Unnumbered tribune: 20 euro (reduced children up to 15 years and over 65: 15 €)
  • Standing: 10 euro (reduced children up to 15 years and over 65: 5 €)

Pre-sales and tickets here.

Alba White Truffle Marketwhite truffle

Every Saturday and Sunday from 6th October to 25th November The Truffle Market is the perfect place where visitors can see, touch, smell, taste and buy truffles, sold directly by trustworthy vendors and local truffle hunters. Alongside the truffles you can meet the wines of the Langhe and Roero, meats, cheeses, patisserie and many other products that make the area famous worldwide .

  • Saturday and Sunday: from 9:30 to 19:30
  • Adults: € 3,50
  • Tickets for groups of over 30 people : € 3,00
  • Children under 15 years: free

Alba Truffle Show and Laboratories

Dedicated to real gourmets, and now known as Foodies Moments, they celebrate the marriage between the great cuisine and the White Truffle of Alba.


11 am 5.30 pm
October 13th Chef L. Luppi
October 14th Chef F. Costa Chef D. Cannavino
October 20th Chef P. Laera Chef A. Larossa
October 21st Chef M. Prete Chef A. Ribaldone
Complete program and tickets here

Medieval Fair

21th October 2018 Alba
elives the Middle Ages from 10 am to 7 pm. Re-enactors will offer glimpses of life of the past: scenes of daily life, demonstrations of ancient customs and trades and games either for young and not too young. An excellent opportunity to enjoy good food and local specialities in a charming medieval setting. Free entrance